In 20-21, where things have changed a lot, and people have made themselves comfortable with the new normal, the demand for creative video content has increased more than ever. Now looking at this, we can definitely say that social entertainment is not going anywhere else. With the dramatic rise of different short video and standalone apps in time, one thing that becomes clear to us is that short, quality, and user-generated videos are grabbing more attention like anything. Especially for influencer and organic marketing, social commerce, small business, and paid advertising, such forms of video content are going to be a great help.
In the latest report, it has been found that platforms including, Chingari, Moj, Instagram Reels, MX TakaTak, Josh, and YouTube Shots are performing really very well. Since the popular shorty video app TikTok got banned, Indians were eagerly looking for a perfect replacement, and luckily, our expert developers and marketers created much better apps within a short time.
Since video became the leading form of content marketing on social media, you might have noticed that the videos popping up in your feed are getting much creative and shorter. Well, short is actually becoming the new love for marketers as well as influencers. So, if you are even creating long boring videos in the hope of getting higher engagements, then dude, stop it right now! It is not going to work.
Now, what exactly is it that makes short videos, this perfect for social media! So, let's have a look:
Short-User Generated Videos For Instant Attention
Nowadays, social media is all about gaining more and more engagement. The users are looking to grab content in order to stay up to date on the breaking news and the trending topics out there. People actually don't have the patience and time to sit for long hours and watch a lengthy video. Keep one thing in mind, users are browsing and watching videos on social media on their mobile phone, so tell your story or content in a 15 - 30s video to grab their attention.
Many Indian short video apps allow users to create and shoot video up to 60 seconds. So, that is the maximum time limit in which you can grasp thousands of eyeballs by doing something creative and entertaining.
Videos Drive Engagement And A Short Video Does The Best
There is no secret that video form is the most viewed, commented on, and liked type of social media content. The ability of video to elicit attention is what makes it so crucial in social media campaigns, as engagement actions drive content higher in feeds and expose it to new eyes.
Though video stands above all other content in seizing engagement, short videos stack up even much better. Videos that are of 30 to 60 seconds are the most shared and watched content on social media. And as we said earlier, Indian short video apps are making much profit out of it.
You can even check out the recent video of Soni Mehta a certified and popular creator on Chingari- Bharat ka super entertaining app!
In this video, she just nailed it and made the 15 seconds worth watching by showing up her makeup, fashion, and transition skills. Guys, get some inspiration from this! You can even follow her on Chingari by typing @soni_mehta.
Short-Form Videos Are Super Flexible
Well, this may sound counterintuitive, but short-form allows for a lot of material and design versatility. Users can easily cover a news story, recite a list, provide a behind-the-scenes look at an event or company, show up their fashion, makeup skills, etc.
Short-form videos can (and should) concentrate on a single topic, whereas, long lengthy videos require more content and a more formalized structure. And short, user-generated videos allow publishers to experiment with various ideas, styles, and concepts, while still providing the audience with the knowledge and entertainment they want.
Which Short Video App Would Be The Best To Choose?
Looking for the best short video app made in India? Let us help you with that. Since in the introduction part of this article, we talked about various apps, Chingari has been the most in-demand app among all! Back in 20-20, when people went crazy after the ban on several Chinese apps, the made-in-India app Chingari, became the perfect replacement for TikTok. Creators are making the right of this excellent platform and have grabbed immense popularity till now. So, whether you are a business, influencer, or a common-man, Chingari can definitely be the perfect platform for you to grasp fame, popularity, and engagement.
Final Thoughts
Short videos are not just the future of social media content, but they are the present! People are seeking more videos rather than looking at descriptive pictures or paragraphs. They want creative content to be filtered out in the form of a video. And this habit has made short-form the most tempting form of videos. Therefore, it's time to move your focus towards crafting itsy-bitsy clips for your loyal audience! Coz this is what they actually want.